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Improve Sales Performance

Sales teams face unprecedented challenges: Web empowered buyers, longer sales cycles, multiple decision makers, heated competition and industry consolidation. In this rapidly changing and difficult sales environment, sales teams must have the required skills, knowledge and tools to win.

SRG helps sales professionals become more productive throughout all phases of the sales cycle through our Sales Performance Series of sales training programs. These customized programs are designed for sales teams of all experience levels, and are based on our award winning, industry leading curriculum library.

Typical sales challenges we address include:

  • Low activity levels
  • Navigating gatekeepers and multiple decision makers
  • Call aversion
  • Effective sales calls
  • Using consultative sales techniques
  • Selling value, not price
  • Selling against competitors
  • Closing
  • Collaborative sales negotiating
  • Identifying new business opportunities in existing accounts

Unlike traditional sales training vendors, we develop sales training programs that uniquely align a client's sales process with their customer's buying process. We personalize each program with client specific cases, examples and exercises to make our training more relevant and enhance "real world" application of skills.

Each program in the Sales Performance Series relies on multi-phase learning, including pre-workshop self-study guides, workshop, reinforcement, and sales tools-to promote rapid and sustainable adoption of sales skills.

SRG utilizes interactive scenario based learning to increase participant engagement. Our programs are led by highly engaging facilitators with extensive industry and sales training experience. Additionally, programs are offered in flexible delivery formats, including group workshops, web-based synchronous training, group coaching and one-to-one coaching.

Sales Performance Series

Sales Ready Tips
Prospecting should be a regular part of your sales routine. A consistent prospecting effort will ensure that your sales pipeline is full with new, active opportunities.

When to ask for a customer commitment isn't a mystery. You ask for commitment after you have demonstrated that your offering will contribute value - you've earned the right.

You are not just selling to a customer, but you are also selling against competitors. Position your product or service in the best light by emphasizing the value you provide and your key points of differentiation.