Why Sales Training Fails

A common problem with many sales training initiatives is that they are “event based” with no post-training reinforcement plan.  Another challenge is that many training programs use an off-the-shelf curriculum that has little relevancy to the participants. Or perhaps sales managers aren’t actively involved in the training and reinforcement.

Drive Sustainable Behavior Change

At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.  Our training programs are not single events, but rather part of an overall sales training system designed to create sustainable changes in sales behaviors. Our programs are typically 10-12 weeks in length and include sales team assessments, in-depth customization, engaging training and reinforcement.  The net result is that our training sticks

SRG Sales Training Programs

Our training program provides sales professionals with the critical skills they need to succeed.

Comprehensive Selling Skills
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Value-Driven Negotiating
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Professional Presentation Skills
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Better Selling Skills Improve Sales Results

Our sales training programs help sales professionals of all experience
levels improve their selling skills and become more productive.

We help salespeople:
  • Build their sales pipelines
  • Conduct better sales calls
  • Develop demand
  • Shorten sales cycles
  • Improve win rates
  • Sell value, not price

All Our Programs Are Customized

Each sales organization is unique, with its own culture, processes and set of abilities and challenges. That’s why off-the-shelf training programs are often boring and ineffective. Our training programs are customized for your organization with personalized case studies, examples and exercises to better address your unique sales challenges and to enhance real world application of skills.

Ongoing Reinforcement System

Research shows that without ongoing reinforcement, participants quickly forget what they’ve learned and revert back to their original behaviors. Our training programs include post-training reinforcement sessions, job aides, and tools to ensure that new skills learned become habits

Engaging Facilitators Provide Coaching

Our highly experienced facilitators utilize a learning by doing approach that best supports behavior change.  Participants have ample opportunities to practice new skills using realistic roles plays and exercises while receiving real-time coaching and feedback

Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have many success stories that show our willingness to understand your business and help you focus on the right things to make a difference. SRG has been in Selling Power Magazine's Top Sales Training Companies list for six consecutive years. 

Find out how we can help you improve sales performance

Call us at 1-800-490-0715