Leadership Team

Norman Behar

Norman Behar — CEO & Managing Director

Norman Behar is a proven sales leader with over 25 years of CEO and senior sales management experience. He is recognized as a thought leader in the sales training industry, and has worked with clients in a wide range of industries including financial services, healthcare, technology, manufacturing, and distribution. Norman’s whitepapers and blog posts are frequently featured in leading sales enablement publications. Previously, Norman served as President and CEO of Catapult, Inc., a leading provider of personal computer training services, where he oversaw the Company's operations and managed its growth and expansion into more than 20 major markets across the United States. Under Norman's leadership, revenues increased significantly and the company was sold to IBM. Norman received his B.A. from the University of Washington, where he graduated Summa Cum Laude.

David Jacoby

David Jacoby — Managing Director

David Jacoby has extensive experience developing and implementing innovative sales training and sales leadership development solutions for clients. David is a thought leader in instructional design and the use of innovative technologies to deliver industry leading online sales training programs. Previously, David was a Principal at Linear Partners, a sales consulting firm focused on providing sales effectiveness and development solutions to emerging growth companies. In the past, David has served as Vice President of Business Affairs of Xylo, Inc., where he was responsible for the Company's business development, sales operations, legal affairs and financing activities. Before joining Xylo, David was a corporate attorney with Skadden, Arps, Slate, Meagher & Flom LLP, where he practiced in the firm's mergers & acquisitions group. David received his J.D. from the Columbia University School of Law, where he was a Harlan Fiske Stone Scholar, and received his B.A. from the University of Washington, where he graduated Summa Cum Laude.

Ray Makela

Ray Makela – Managing Director

Ray Makela has over 20 years of management, consulting, and sales experience. Ray is an industry thought-leader who writes frequently on best practices for coaching and developing sales teams. Ray currently oversees all client engagements for Sales Readiness Group (SRG) as well as serves as a senior facilitator on sales management, coaching, negotiation and sales training workshops. Prior to Sales Readiness Group, Ray served as Chief Customer Officer (CCO) at Codesic Consulting where he was responsible for business development, managing customer relationships, and the development and implementation of Codesic's sales training initiatives. Ray has also held management positions at Accenture and Claremont Technology Group were he was a management consultant and trainer in the Change Management practice. He earned his B.A in Speech Communications from the University of Washington and an M.P.A. in Public Administration and Information Systems Management from the University of Southern California.

Debbi Conger, Senior Director Instructional Design & Development

Debbi Conger - Senior Director Instructional Design & Development

Debbi Conger has over 25 years of experience in instructional design and development of customized training program for sales professionals, marketing organizations, and technical teams. Debbi spent over 12 years at Microsoft where she developed and taught a wide selection of courses covering product knowledge, partner programs, and selling skills. She also was responsible for Microsoft's world-wide new hire sales onboarding program. Earlier in her career, Debbi worked as an account representative in Microsoft's Federal Government sales organization. Debbi graduated from Florida State University with her M.S. in Education.


Marlaina Capes – Senior Director of Client Services

Marlaina brings over 20 years of passion and expertise helping organizations improve performance in the areas of sales skills and leadership development. Marlaina spent eight years with Microsoft, where she served as a Sales Trainer, Sales Training Manager, Program Manager and Instructional Designer. In addition, Marlaina delivered sales training to hundreds of Microsoft Solutions Providers. Marlaina also served as the Manager of Sales Development at GiftCertificates. com where she was responsible for the professional development of GiftCertificates. com's account executives, inside sales team and account managers. At SRG, Marlaina has worked with industry leading clients including Abbott, AdRoll, Alcon, Catalina Marketing, FactSet, Johnson Financial Group, Maritz, RingCentral, Univision, and Valmont Industries.  

Shelley Gaynes for web

Shelley Gaynes - Senior Sales Training Consultant

Shelly Gaynes has over 20 years of experience in sales, marketing, management, training, and coaching. Her track record of success, excellent communication skills and high energy, make Shelley a dynamic resource who consistently exceeds client expectation. Shelley is highly skilled at performing needs analysis, creating dynamic sales training and coaching programs, and providing expert facilitation. She holds an MBA from Emory University in Atlanta, and has worked with industry leading clients including AT&T, BellSouth, Cingular Wireless, Cox Media, Kaiser Permanente, Microsoft and Monster. 

Jenner Marcucci

Jenner Marcucci - Senior Sales Training Consultant

Jenner brings over 20 years of Fortune 100 experience working with top-tier organizations.  His background spans sales, sales training, sales management, leadership development, and organizational development. He is sought-after as a dynamic speaker, facilitator, consultant and coach. Jenner has an infectious enthusiasm for learning, listening, and solving.  He spent 2 years in Madrid, Spain, and is fluent in Spanish.  Jenner has worked with several industry leading clients including Abbott, Allied Barton, Catalina, Novartis, Pfizer, and Westin.


Gopa Kumar - Senior Sales Training Consultant

Gopa Kumar brings over 20 years of global experience in sales, business development, and management functions. He is a knowledgeable, energetic, and engaging speaker who is highly skilled at cultivating profitable client relationships and winning highly competitive sales opportunities. As an international sales consultant, Gopa has facilitated hundreds of sales workshops and training across 60 countries in Asia and Europe. He holds an MBA in international business and has worked with several industry leading companies including HP, GE, Exxon Mobile, Cisco Systems, Yahoo, Bayer and EMC.

Kim Wilcox

Kim Wilcox - Training Operations Manager

Kim is a results-driven professional with over 20 years of Human Resources and project management experience. She is skilled at developing and executing targeted business initiatives that drive customer growth, achieve business/sales objectives, and enhance bottom-line profits. Kim worked for over 5 years at Microsoft, where she was a HR Manager, Recruiter and Project Manager. She currently manages training operations and client program implementations for SRG. Kim graduated from the University of Arizona with a Bachelor of Science in Business Administration.

alonso chehade marketing manager

Alonso Chehade — Marketing Director

Alonso Chehade is a data-driven professional with over six years of marketing experience helping brands navigate the ever-changing landscape of the social web. Alonso is passionate about attracting traffic into the sales funnel with marketing campaigns that offer the best opportunity to delight and engage prospects. Alonso currently manages SRG's marketing operations and he earned his B.A in Marketing and Entrepreneurship from the University of Washington.

Aaron Weaver

Aaron Weaver - Senior Designer

Aaron Weaver has over 20 years of experience in graphic communications – specializing in customized webinar and eLearning materials, interactive quizzes for LMS systems, print collateral and a variety of other online applications. During his career in the design industry he worked extensively with Microsoft, Halliburton, and on a PBS series with Julia Childs. Aaron attended the Art Institute of Houston.

Pat Hansen

Pat Hansen – Senior Designer

Pat Hansen has over twenty years of experience with print and online brand development. She specializes in bringing clarity to complex information – using both logic and creativity. Pat was the founding President of the Seattle Chapter of the American Institute of Graphic Arts (AIGA), and has taught graphic design at the University of Washington and Syracuse University. She served on the AIGA National Board of Directors and was selected by Graphic Design USA Magazine as one of the top 10 Women Designers in the United States. Pat earned her B.F.A. at the University of Washington, and then studied at the Kunst Gewerbeschule in Basel, Switzerland.


Jackie O'Keefe — Account Manager

Jackie is client-focused sales professional who engages with SRG clients to help determine needs and priorities.  Jackie has over seven years of sales experience and previously work for E.E. Robbins as a sales representative, and as an executive assistant at SOS Promotion Services. 


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