SRG helps sales professionals become more productive throughout all phases of the sales cycle through our Sales Performance Series of sales training programs. These customized programs are designed for sales teams of all experience levels, and are based on our award winning, industry leading curriculum library.

Unlike traditional sales training vendors, we develop sales training programs that uniquely align a client's sales process with their customer's buying process. We personalize each program with client specific cases, examples and exercises to make our training more relevant and enhance "real world" application of skills. We take time to understand your business, industry, and culture so that we can develop custom solutions that directly address your Sales Team's sales challenges.

Customer-Focused Selling is our proven consultative sales skills program that is based on our unique Process Alignment Model:

Using the Process Alignment Model sales professionals achieve better results by aligning their sales process with their customers' purchase process. Sales professionals learn how to "guide" decision makers through a predictable five stage Purchase Process to a mutually beneficial result. Customer-Focused Selling, like all of SRG's Sales Performance Series programs, was developed in partnership with over 130 Fortune 1000 sales organizations and incorporates research, shared best practices and validation from these sales teams.

Typical sales challenges we address include:

• Low activity levels
• Navigating gatekeepers and multiple decision makers
• Call aversion
• Effective sales calls
• Using consultative sales techniques
• Selling value, not price
• Selling against competitors
• Closing
• Collaborative sales negotiating
• Identifying new business opportunities in existing accounts

Each program in the Sales Performance Series relies on multi-phase learning, including pre-workshop self-study guides, workshop, reinforcement, and sales tools-to promote rapid and sustainable adoption of sales skills.

SRG utilizes interactive scenario based learning to increase participant engagement. Our programs are led by highly engaging facilitators with extensive industry and sales training experience. Additionally, programs are offered in flexible delivery formats, including group workshops, web-based synchronous training, group coaching and one-to-one coaching.