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Alonso Chehade

Alonso Chehade is a seasoned marketing professional with a wealth of knowledge and experience in the sales training industry. With over eight years under his belt, he knows what it takes to drive success for sales teams. At SRG, Alonso is the go-to for creating and implementing marketing strategies that drive growth and increase revenue. In addition, he has a burning passion for helping sales teams reach their full potential and is dedicated to helping sales leaders create a culture of continuous learning with a focus on delivering results.

Sales Insights

By: Alonso Chehade
May 29th, 2023

In today's digital age, sales teams have many cool tech tools they can use. But if they don't use them properly, it can mess up their sales game. Let's go over why sales managers need to become tech-savvy, two common mistakes to avoid, and five sales technology examples to increase performance.

Sales Enablement

By: Alonso Chehade
April 3rd, 2023

Once celebrated in movies, the lone-wolf style of sales is no longer an effective approach in today's complex buying atmosphere. So how can sales teams become more successful and add value to their companies?

Sales Training

By: Alonso Chehade
March 7th, 2023

Recently, our CEO Ray Makela sat down virtually with industry insider Ken Taylor, CEO of Training Industry, for an in-depth conversation about the current state of sales training and what learners need going forward. Here are three key takeaways from their discussion.

Sales Enablement

By: Alonso Chehade
January 17th, 2023

Are you ready to take your credit union's member experience to the next level? Digital transformation is the key to unlocking a new world of efficiency and personalized service. But where do you start? Here’s a summary of a panel discussion we hosted on how credit unions can harness the power of technology to transform their operations and customer service.

Sales Management

By: Alonso Chehade
August 8th, 2017

Our new report confirms the importance of developing sales managers to improve sales performance. This is something that the principals of the Sales Readiness Group already knew from their work with hundreds of sales organizations.

Sales Process | Prospecting

By: Alonso Chehade
September 17th, 2015

Few salespeople enjoy prospecting, particularly cold calling. But what if your sales team never had to cold call again? Well, that was the promise of the early proponents of inbound marketing a few years ago. But have the inbound marketing benefits rally eliminated the need for cold calling? Let's take a closer look at why this might not be true.