Alonso Chehade

Alonso is a proven marketing leader with over 10 years of experience. At Sales Readiness Group (SRG) he manages marketing and sales enablement operations. Before SRG, he was an independent marketing consultant for B2B small business and software companies. Alonso earned his B.A. in Business Administration from the University of Washington with a focus on Marketing, Sales, and Entrepreneurship.

Sales Management

Our new report confirms the importance of developing sales managers to improve sales performance. This is something that the principals of the Sales Readiness Group already knew from their work with hundreds of sales organizations. 

Selling Skills | Prospecting

Few salespeople enjoy prospecting, particularly cold calling. But what if your sales team never had to cold call again? What if you could supply your sales team with an unlimited number of sales qualified leads who are excited to talk to you? Sounds intriguing?

Selling Skills | Prospecting

Social Selling is a term that is popular these days, but what exactly does it mean and how do you do it?  Social selling is when the individual salespeople in an organization use social media such as LinkedIn to connect and interact directly with their buyers. 

Selling Skills | Prospecting | Call Planning

As SRG’s Director of Marketing, one of the most common questions I get from sales professionals is whether LinkedIn can really increase sales performance.  The answer is, of course, yes. According to research by Aberdeen group, social selling pros create more opportunities, are more likely to achieve quota, and are more productive.