It's been quite a year for sales leaders across the country. Before we gaze ahead to 2022, we want to take a quick look back at 2021, and remember how far we've come. We entered the year with so many challenges and opportunities and tried to share with you what we were learning along the way. Here are some of our most-read posts of the year. We hope that implementing some of these strategies and tactics made your sales teams run more smoothly in 2021.
Previously, we discussed why “linearity” doesn’t work when managing enterprise sales opportunities. Selling to the enterprise involves fewer high dollar value opportunities as compared to SMB sales. So traditional daily or weekly SMB sales activity metrics such as “How many calls did you make today?” are less useful when managing an enterprise team. The quality of each sales interaction your Account Executives have is much more important than the quantity at the enterprise level. But measuring and managing quality is challenging; it’s not something you can meaningfully track on a sales dashboard. Quality is something you have to observe and coach. Here are three critical qualitative factors to help you provide high-impact sales coaching to your AE's and improve their win rates with enterprise accounts.
Many senior sales leaders are enamored with “linearity”- the concept that the sales process can be broken into monthly, weekly, and even daily activities.
If you sell technology solutions, you know that meeting with Technology Officers early in the sales process can dramatically improve your odds of success. CTO’s set the technology strategy for the organization and then send the marching orders downstream. They also understand how your solution can potentially impact other departments within the organization—critical information in situations where you are navigating a complex sales process.
When navigating a large, complex sales opportunity, one of the most important relationships a sales rep can cultivate is the "customer coach."
“Do you mind if I ask you a few questions to understand your needs better?” This is the go-to line most salespeople use as they transition the sales call from building rapport to discovery. But is this the best approach for selling to senior-level clients?