The evidence for the benefits of coaching is compelling. Not only can it help develop your reps and improve selling skills, but high performing sales teams tend to have managers who spend more time coaching, as evidenced by the 2017 Sales Management Research Report. It’s a bit like flossing or going to the gym—we all know we should do it, but for various reasons, it doesn’t happen as often as we might like. So why is that?Read More
Sales coaching is one of the most important activities a manager can do to improve the performance of their sales team, as evidenced by the 2017 Sales Management Research Report. Yet managers often confuse sales coaching with just having one-on-one meetings and telling their reps how to improve. At the heart of good sales coaching is a mindset that encourages the rep to take responsibility for their development and engage in a collaborative, positive process of improvement. This involves key sales coaching activities that are different than other things you may be doing to direct, manage or motivate your team.Read More
If you know the enemy and know yourself, you need not fear the result of a hundred battles – Sun Tzu, 512 BC
B2B sales may not be quite as lethal as warfare, but getting beaten by the competition is always frustrating and sometimes even painful.
Losing is especially difficult when you feel like you have a better offering and should have won the deal. Though you may have (and should have) convinced yourself that you’re the best option for the customer, you may not have communicated that message clearly enough to your customer in terms that differentiates you from the competition.
Follow these four steps below to beat the competition every time.Read More
One of the most important decisions a sales professional can make is whether to pursue a deal. Chasing bad, unqualified deals takes up time, resources and distracts focus from more desirable deals that are likely to close. Yet many salespeople have "never met a deal they didn’t want to chase." Perhaps it’s ego, maybe optimism, but they find it hard to say no.
Great salespeople, however, are brutally honest about assessing whether an opportunity is worth chasing. This is particularly true about RFPs.Read More
One of your accounts is being reorganized. Your contacts were advancing an opportunity, but now everyone is entering a survival mode, the company freezes budgets, and all decisions are put on hold. What's the best sales strategy in these cases?
In this Q & A, Ray Makela challenges you to think of these situations as an opportunity to reframe the conversation and position yourself as a trusted advisor. Watch this video to learn how and don’t let these accounts fall through the cracks.Read More
In this Q&A video, we lay out what it takes to be successful in enterprise sales and the best way to deal with procurement. You’ll also learn how to use a sales model to uncover stakeholders needs and the impact your solution brings to each of them.Read More
On this episode, we discuss how to approach selecting which sales metrics to track, the importance of using leading vs. lagging indicators, and which key metrics you should focus on to improve the performance of your sales team.Read More
For many sales teams, a full sales pipeline is reassuring. It means their salespeople have plenty of potential deals to follow up on and lots of calls to make. It gives them hope that many of deals will close before the end of the quarter.
Yet, often at the end of the quarter, a good percentage of those deals haven’t closed— and everyone ends up disappointed. What went wrong?Read More
In this episode, Florin from Loopio asks How many "no's” are you willing to get from different people within an account before you give up on the account? I know this depends on who the "no" is coming from (i.e. ultimate decision maker) but at what point are you doing more damage than potential good?Read More
In this episode, Gerardo Dada asks: What is the best way to follow up with lost sales opportunities? Ray Makela, Chief Customer Officer at SRG, discusses how to handle these type of conversations, primary objectives to accomplish, and how one time following up with a lost opportunity turned into a major contract.Read More
I’ve written before about Angela Lee Duckworth’s concept of “grit,” which she discussed in her popular TED talk, “Grit: The Power of Passion and Perseverance.” Duckworth defines grit as a winning combination of passion and perseverance, and she found that this quality is high among very successful people (including salespeople).
How do passion and perseverance manifest as behaviors among salespeople? As a manager, you’ve probably noticed the grittiest members of your sales team tend to do the following.Read More
On this episode, Kenneth Vogt, owner at Vera Claritas asks: What do you cover in your weekly sales meetings? If you have a weekly meeting with your sales team, what is regularly on the sales meeting agenda? What is useful to you as a manager? What is useful to your salespeople?Read More
On this episode, we discuss how to respond when a prospect asks for a discount. Our Chief Customer Officer Ray Makela takes a deeper look about why the prospect may request a discount in the first place, and key questions to consider for selling value instead of price.Read More
In this Q&A, Ray Makela, Chief Customer Officer at Sales Readiness Group, shares five recommendations to get synergy when selling to procurement and prevent your opportunity from getting stuck in the procurement process.Read More
On this episode, Kumarasen Govender asks: What questions should I ask during the coaching process? Our Chief Customer Officer Ray Makela shares a three-step approach to creating a sales coaching mindset; and three types of powerful coaching questions to help sales reps improve their skills.Read More
Organizations in North America spend over $2.2 Billion dollars every year training their sales teams (source: Training Industry, ATD research reports). Unfortunately, many of these initiatives fail to achieve the desired business results.
Over the years we’ve captured many of the recurring themes and lessons learned from numerous prospective clients where their training programs haven’t produced the desired results they intended. Below are some of the common reasons why corporate sales training fails, and more importantly what you can do to mitigate these risks and set your training program up for success.Read More
On this episode, an IT executive asks: Recently we had a customer call us and tell us that they really like our solution, but they are about to sign with a competitor. Since we were not properly engaged, we did not give them the pricing and they closed the contract with a competitor. What would you have done? We often talk to developers who ask us about pricing for our solution when they don't even have the budget for sponsoring a lunch. How should we handle prospects who want to discuss price prematurely?Read More
On this episode a sales training manager asks: Should a salesperson ever push to close the sale? I know many people say a salesperson should push to close the sale. I'm one of those people who, if you push me, you will almost certainly lose—I may buy eventually, just probably not from you. This is partly one reason why I hated salespeople for so long, even though, in reality, I was one too—I just never saw it that way!Read More
On this episode, Mary Ann, MBA asks: In today's business landscape constantly changing e.g. new products, competition, changing workforce (boomers retiring, millennials moving up) and pressures to achieve sales targets/company goals, how do you make more informed, confident hiring decisions?Read More
I recently had the opportunity to hear Mike Kunkle, Senior Director of Sales Enablement at Brainshark, speak about Top-Producer Analysis (TPA). As usual, Mike’s talk was informative, thought-provoking, and memorable. This is information every sales leader and sales enablement professional should be considering if they’re looking to improve the performance of their sales team. I was left with several important takeaways:Read More
On this episode, CEO of ioFunnel Ankur asks: Often after dropping an email or LinkedIn message we try to follow up with a decision maker by phone. In most cases, we are greeted by a gatekeeper who politely asks us to drop the decision maker an email—we rarely get a response. How would you get past the gatekeeper to talk to the decision maker?Read More
On this episode, Muralidhar Rao, CEO, Executive Education, Regenesys Business School, India asks: How do you deal with the attitude of "I already know it all' among seasoned sales people and get them to learn new skills that are vital for dealing with a changing marketplace? Watch this video to learn how to eliminate friction from this common sales training challenge and get seasoned participants engaged in the training.Read More
On this episode, Daniel asks: A prospect has told you they’re interested in your product but not for a few months or quarters down the road; and they won't take an intro or first discovery call now.
What are some best practices in checking-in with the prospect to stay top of mind? Would that be a casual "hope all is well" email? Or case studies that are relevant to the industry?Read More
When we ask our clients about why they're embarking on sales training, we often hear that they "haven’t done it in a while", or because the “leadership team said we needed to.” Typically, it is tied to some goal of wanting to increase sales —but who doesn’t want to increase sales? While this is a valid reason, it is often difficult to determine whether the improved sales results are truly attributed to sales training or other factors. Is there a cause and effect, or is it just coincidence?Read More
Finding salespeople is easy but finding the right salespeople is a challenging task. Plus the cost of a bad hire is high. In this episode, Ray Makela talks about the number one trait to look for in a new sales rep, how to look for it, and how to develop it within your sales organization.Read More
Psychologist Angela Duckworth defines Grit as the combination of passion and perseverance. She studies Grit for a living. Her research suggests that Grit can predict success across many different types of groups; from inner city students and military cadets to sales professionals.Read More
Changing the skills, behaviors and culture of the sales organization is hard. Most sales executives, sales enablement experts and learning and development professionals will agree on this fact. Though challenging, organizations embark on this journey because the potential return on investment from improved sales performance is significant, if done correctly.Read More
In the Star Wars saga, “The Force” can be used for good or evil, depending on who’s wielding the power and how it's utilized. While types of negotiation tactics may not have the power to move heavy objects or control the mind, they can be instrumental in achieving a mutually beneficial outcome to a business to business transaction. They can mean the difference between successfully moving a deal forward and getting taken advantage of from a manipulative buyer.Read More