Sales Performance Indicators: Unit vs Value Win Rate
On this episode, SRG's CEO and Managing Director Norman Behar shares advice on managing sales performance.Jon Ray asks:
How do you measure win rate? If one of your sales metrics is win rate, how do you measure this in your organization? I'm specifically interested to hear if you have a preference for unit win rate or value win rate
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About Norman Behar
Norman Behar is Chairman and Managing Director of the Sales Readiness Group (SRG). He has over 25 years of senior sales management experience, and is recognized as a thought leader in the sales training industry. His blog posts and whitepapers are frequently featured in leading sales enablement publications including ATD, TrainingIndustry.com, and Selling Power.