Norman Behar

By: Norman Behar on May 8th, 2018

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What Is Sales Readiness and What Does It Mean?

Sales Enablement


I’ve often been asked as the CEO and co-founder of Sales Readiness Group, what does “sales readiness” really mean. In today’s hyper competitive sales environment, companies are looking for their sales organization to consistently deliver great results. Sales readiness is the work that needs to take place up front so that your sales organization can produce those results. For a company to be “ready to sell” it must optimize numerous sales readiness factors. These include (i) overall sales strategy, (ii) sales methodology, (iii) integrated sales & marketing, (iv) performance management systems, and (v) sales organization and talent.

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About Norman Behar

Norman Behar is Chairman and Managing Director of the Sales Readiness Group (SRG). He has over 25 years of senior sales management experience, and is recognized as a thought leader in the sales training industry. His blog posts and whitepapers are frequently featured in leading sales enablement publications including ATD,, and Selling Power.