The Sales Readiness Blog™
Prospecting | Complex Sales | C-Suite Selling
By:
Ray Makela
January 25th, 2023
In these challenging economic times, sales professionals must meet with senior executives and C-Suite leaders who are empowered to make decisions and allocate budgets. When you consider that CXOs are participating in buying decisions 86% more often than they did just 3 years ago, not targeting them is simply not an option. Yet getting access has become exceptionally difficult as more and more stakeholders are now involved in B2B sales.