In today’s uncertain economic times, there’s a new business mantra: “Do more with less.” For sales teams that means achieving their sales goals with reduced headcount and slashed sales enablement budgets. If you’re a sales leader facing this predicament, one way to make the most of your limited resources is to create a sales playbook or improve an existing one.

According to LinkedIn research, the turnover rate for salespeople increased up to 25% compared to the 2019 pre-COVID rate. Low unemployment rates are a key driver of this increased turnover, giving experienced salespeople more employment options.

Providing regular, constructive feedback to sales representatives on their performance is an important part of their development, and long-term success, and an essential part of your role as a sales manager. Performance-related feedback is inextricably linked to sales coaching, but can also be given “in the moment” and informally.

I recently spoke with a sales leader who saw a dramatic increase in his team’s close rate, increasing from 34% to 54% over the last twelve-month period -- not bad! So how did this sales leader improve his team’s close rates?

Are you a sales leader looking to improve your team’s performance and grow sales numbers? Most sales leaders would say yes – they are on a never-ending quest to improve the sales process, sharpen their team’s selling skills, and close more business.

You don’t have to be a baseball fan to enjoy the movie Moneyball with Brad Pitt and Jonah Hill. The movie is an account of the Oakland Athletics baseball team's 2002 season and their general manager Billy Beane's attempts to assemble a competitive team on a minimal budget. In the film, Beane (Brad Pitt) and assistant general manager Peter Brand (Jonah Hill) used sophisticated analytics to break the game of baseball down into leading indicators and metrics that can predict success (in this case, scoring runs and winning games).