Sales Management | Prospecting | Sales Leadership

It’s easy for sales professionals to get frustrated and lose motivation when selling into a slowing economy. There are many headwinds facing client organizations these days – including recovery from COVID, ongoing recessionary pressures, inflation, budget cuts, supply chain issues, and continued employee turnover.

Selling Skills | Sales Training | Prospecting

In prospecting, the only thing worse than not setting a prospecting appointment is setting an appointment with the wrong prospect. Meeting with an unqualified prospect is a huge waste of time and can clog up your sales pipeline with bad opportunities. Increase your odds of prospecting success by only focusing on the most appropriate prospects for your solution. That means defining what the most valuable customer looks like for your company using a “reverse engineering” concept based on specific demographic criteria and certain behavioral characteristics. In marketing lingo, these criteria form an “ideal client profile” or ICP.

Sales Management | Prospecting | Sales Leadership

Most sales leaders are hyper-focused on increasing the sales team performance and try anything to improve prospecting activities. They look to create more opportunities by adding new tools to the sales stack, retraining the team, automating processes, and even outsourcing meeting acquisition.

Selling Skills | Sales Training | Prospecting

Back in the day, sales prospecting was a straightforward activity: 50 calls a day. Today, prospecting has evolved as everyone spends less time talking on the phone. The most notable change is the quantity of prospecting emails sent out by sales teams.

Selling Skills | Prospecting

Sitting next to me, collecting dust, is a relic of a by-gone era: my desk phone. My company recently moved away from a stand-alone office phone system to an integrated platform that combines virtual meeting functionality with chat and telephony.

Selling Skills | Prospecting

In previous blogs, we discussed how to prepare for a meeting with a key executive (see here and here). But the 800-pound elephant in the living room is how do you get a meeting with a senior executive in the first place?