In the sports world, coaches and managers are evaluated on one metric: winning. In the corporate world, victories are just as important. For sales managers, it’s about winning deals and hitting quotas — and their success rate is scrutinized by executives at the highest levels of the organization.
Given the number of challenges sales organizations have encountered during the Covid pandemic, it is easy to lose sight of the importance of focusing on customers’ needs and priorities. While there are numerous distractions (personal and professional), organizations that are customer-driven have emerged stronger than ever.
How often do your well-intentioned sales coaching efforts result in direct pushback or a bit of passive resistance?
For some people, the word “sales” comes along with its own set of baggage and negative connotations. Your point of reference may relate to your personal experience with an overly aggressive “sales pitch” while going on a timeshare tour on your vacation. Or encountering manipulative “fear tactics” to purchase an extended warranty when you purchased your dishwasher. Unfortunately, this connotation can also find its way into business-to-business sales situations where companies get push back from their sales engineers and solution consultants who say their job is to help customers solve a problem - not to sell them more services.
In our research report 5 Hallmarks of High-Impact Sales Organizations, we identified sales coaching as the top sales management action to improve sales team performance. One of the key benefits of sales coaching is that it helps managers transition from chief problem solvers to sales team enablers. This force multiplier is particularly powerful as sales reps improve selling skills and learn techniques to advance sales opportunities.
Many companies are wrestling with the question about what their future work environment looks like as they emerge from COVID-19 restrictions. Preferences are mixed, but many employees want to keep working from home at least part of the time.