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I recently spoke with a sales leader who saw a dramatic increase in his team’s close rate, increasing from 34% to 54% over the last twelve-month period -- not bad!  So how did this sales leader improve his team’s close rates?

For a sales manager going on a call with a sales rep, nothing is more painful than watching the rep crash and burn.

The over-arching objective of sales enablement professionals should be to support revenue growth by helping sales professionals achieve their sales goals. The most important way to accomplish this is to "reduce the time sellers spend not selling," and focus on client-facing tasks that improve sales

Sales training is proven to help your team close more business deals, stay competitive, avoid discounting, win bigger deals, and boost productivity. A well-designed sales training program gives your team the skills, tools, and techniques they need to become top performers. And for most sales leaders, driving topline performance is more than enough justification to invest in training. But sales training can also provide your organization with hidden benefits.

One of the driving forces of sales leadership is influence – the ability to affect the motivations, actions, and behaviors of your sales team. Your positive influence on your team gets things started, builds momentum, and motivates your salespeople to produce great sales results, even when the going gets rough. Without a high level of influence, you’ll never be a great sales leader.

It’s easy for sales professionals to get frustrated and lose motivation when selling into a slowing economy. There are many headwinds facing client organizations these days – including recovery from COVID, ongoing recessionary pressures, inflation, budget cuts, supply chain issues, and continued employee turnover.