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Recently, our CEO Ray Makela sat down virtually with industry insider Ken Taylor, CEO of Training Industry, for an in-depth conversation about the current state of sales training and what learners need going forward. Here are three key takeaways from their discussion.

Are you looking to improve how your sales team sells? Sales training can provide your team with the skills they need to succeed. But with so many training programs and providers out there, it can be hard to figure out which one is best for your team. We've come up with 5 factors to consider when evaluating a sales training program.

Sales training is proven to help your team close more business deals, stay competitive, avoid discounting, win bigger deals, and boost productivity. A well-designed sales training program gives your team the skills, tools, and techniques they need to become top performers. And for most sales leaders, driving topline performance is more than enough justification to invest in training. But sales training can also provide your organization with hidden benefits.

Sales Coaching is the most important way a manager can improve how their sales team sells. The power of sales coaching is that it can be personalized to the individual needs of each member of the sales team. As an example, a new member of the sales team may need help with prospecting and call planning skills, while a more tenured member of the team may require help with strategic account management.

Back in the day, sales prospecting was a straightforward activity: 50 calls a day. Today, prospecting has evolved as everyone spends less time talking on the phone. The most notable change is the quantity of prospecting emails sent out by sales teams.

Can a new mattress change your life? Maybe—more on that later. But my recent experience shopping for a mattress highlighted three essential sales insights that you can apply to B2B sales.