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Norman Behar

By: Norman Behar on August 18th, 2014

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What's the Best Sales Training Delivery Method?

Sales Training

There is an ongoing, evolving debate about the best way to deliver sales training programs.  At the center of this debate is the ongoing tension among traditional instructor-led classroom training (ILT), virtual instructor-led training (VILT), and self-paced eLearning (eLearning).

The truth of the matter is that all three of these delivery methods can be effective ways to help training participants understand, apply, and adopt new selling skills. The real key is in designing a program that has clear objectives, executive sponsorship, relevancy, and sustainability.

It is also important to understand the advantages and limitations of each delivery method so that you can design a program the can achieve your goals, and fit within your budget. To learn more download our whitepaper on this topic.

About Norman Behar

Norman Behar is Chairman and Managing Director of the Sales Readiness Group (SRG). He has over 25 years of senior sales management experience, and is recognized as a thought leader in the sales training industry. His blog posts and whitepapers are frequently featured in leading sales enablement publications including ATD,, and Selling Power.