“SRG's program is a great example of what a partnership can look like, offering tailored solutions and personalized support."
Axonius, a forward-thinking IT and cybersecurity startup, sought a transformative shift in its sales approach. They recognized the importance of enhancing messaging and targeting different customer personas to drive upselling but found it challenging to transition from a product-centric strategy to value-based selling swiftly and effectively.
Axonius strategically partnered with the Sales Readiness Group to make this transition a reality. SRG guided Axonius in setting up success metrics using the Kirkpatrick model, ensuring high student satisfaction and understanding of key concepts. We offered foundational, customizable courses tailored to the specific needs of Axonius, including live, virtual, instructor-led, and staff-led options.