As part of our growth strategy, we wanted to improve selling skills and competencies across our sales organizations. This included the training and development of our sales teams to support a solutions oriented sales model, and increasing the effectiveness of our sales managers in the areas of coaching, performance management, and sales leadership.
Our goal was to develop a consistent sales language and methodology across the sales organization. To support this goal, we wanted to improve the capabilities of our sales teams, and the effectiveness of our sales managers through a world class training and development program.
We selected SRG based on the strength of their training programs and customization capabilities. This included the expertise to understand our business, customize the training to meet our specific needs, provide expert facilitation, and create eLearning to support ongoing reinforcement and program sustainability.
The SRG team did a great job learning our business, understanding our objectives, and helping us address our challenges. This included conducting extensive interviews with key stakeholders and engaging our sales leadership to ensure their sponsorship.
We now have a common sales language and methodology in our sales organization that is supported by customized training, tools, and implementation resources. This has increased our effectiveness in how we engage with customers, and how we coach and develop our sales talent.
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