"Not your traditional sales training program. They took the time to understand our needs and create a program that would work best for us."
MTF Biologics sought enhanced sales skills and knowledge for their representatives to secure victories in their field. They recognized the need for external support to expedite their success and turned to the Sales Readiness Group.
Despite initial reservations, SRG's distinctiveness and tailored solutions impressed MTF Biologics. Unlike theory-based alternatives, the program offered practical substance. Learning from peers further added value, generating actionable takeaways for field application. This resulted in regional sales managers praising SRG's eye-opening sales skill profiles and noticing new directions for team growth.