Industrial & Manufacturing Sales Training

Representative Clients

Your products are being commoditized as we speak. New competitors are looking to get their piece of the market by competing on price. And “product quality” is no longer at the top of your customers’ priority list.

Compounding these challenges are web-savvy customers who often know what they want (or think they do) before the sales professional even meets with them. If you want to stay competitive while preserving high margins, your sales team needs to change how they engage with customers.

High-performing sales professionals selling manufacturing, distribution, and industrial solutions must now sell value instead of price, and understand how to differentiate their solutions from lower-priced competitors.

Here at the Sales Readiness Group, we offer sales training for industries, and we drive results. We work with industry-leading industrial and manufacturing companies to turn their reps into top performers and trusted advisors.

All Our Sales Training Programs Are Customized

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples, and exercises to better address your unique sales challenges and make the training more relevant to program participants. Our programs can be delivered as a customized sales training solution for any experience level.

Develop Sustainable Selling Skills

The foundation of our training programs is designed to create sustainable changes in sales behaviors. Our industries, distribution and manufacturing sales training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training, and ongoing reinforcement. At Sales Readiness Group, we deliver sales training programs that produce real behavior change and improve sales results.

Licensing for In-House Training

If you have a large sales organization, an internal training department or are rapidly growing, our programs can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver our programs, including how to facilitate training as a virtual sales program.

Leading industrial and manufacturing sales organizations trust us to train their teams because they know...

Sales Readiness Group (SRG) is an industry-leading sales training company. We help improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. That’s why Selling Power Magazine has ranked us in their Top Sales Training Companies list for the past 11 years.

Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a friendly, zero-pressure sales performance consultation. We promise you’ll grab some actionable insights for improving selling skills across your organization.

We'll contact you within 24 hours (or on the following business day).