Your products are being commoditized as we speak. New competitors are looking to get their piece of the market by competing on price. And “product quality” is no longer at the top of your customers’ priority list.
Compounding these challenges, are web-savvy customers who often know what they want (or think they do) before the sales professional even meets with them. If you want to stay competitive while preserving high margins, your sales team needs to change how they engage with customers.
High-performing sales professionals selling manufacturing and industrial solutions must now sell value instead of price, and understand how to differentiate their solutions from lower-priced competitors.
Here at the Sales Readiness Group, we work with industry-leading industrial and manufacturing companies to turn their reps into top performers and trusted advisors.