The market is consolidating, physicians are becoming harder to reach, and there are more (and different) buyers involved in the purchase process.
Also, because of the coronavirus pandemic, how reps go about engaging with health care professionals and other decision-makers and influencers has changed dramatically. Likeability, relationships, and product knowledge are no longer enough to do well.
The value of sales team training cannot be understated. If you want to build a high-performing medical sales organization in an increasingly complex, competitive, and regulated environment, your team has to change the way they sell. Instead of continuing to rely on repeated interactions with physicians, high-performing pharmaceutical sales reps need to widen their approach to include other key stakeholders. They need to share expertise and leverage pre-existing and new opportunities to promote solutions that meet the HCPs’ most urgent needs.
Here at the Sales Readiness Group, we offer award-winning medical sales training programs. We work with industry-leading medical, pharmaceutical, and biotech companies to turn their reps into top performers and trusted advisors.
Effective training is a process, not a one-time event. Our medical sales training programs include post-training reinforcement sessions, job aids, and tools to ensure real-world skills application and adoption.
Instead of getting info that's forgotten after a few weeks, our customized programs help you create lasting behavioral change that measurably improves sales performance.
If you have a large sales organization, an internal training department or are rapidly growing, our Medical Sales Training Solutions can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver our programs, including how to facilitate the programs virtually.