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Welcome LPL Advisors, Managers, and Office Staff!

Give your entire team a complete framework, essentials skills, and practical tools to reach higher levels of sales performance

Learn more about our most popular online programs:



Develop and Reinforce Key Selling Skills Anytime, Anywhere

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In this module your team will:

  • Set realistic prospecting goals
  • Maximize your prospecting efficiency
  • Learn how to manage resistance
Module 1: Prospecting

In this module your team will:

  • Understand how buyers make purchase decisions
  • Learn 3 methods for expanding influence in accounts
  • Apply active listening skills
  • Create customer-commitment objectives
  • Learn how to open calls that capture their buyers’ interest
Module 2: Planning the Call

In this module your team will:

  • Identify hidden buyer problems
  • Understand how problems become needs
  • Use 5 question types to develop buyer needs
  • Qualify sales opportunities
  • Create buyer motivation to take action

Module 3: Developing Needs

In this module your team will:

  • Create persuasive benefit statements
  • Learn how to gain a competitive advantage
  • Develop a compelling sales presentation
  • Differentiate their solution from the competition
Module 4: Presenting Solution

In this module your team will:

  • Learn how to prevent buyer objections
  • Understand the root causes of buyer objections
  • Manage challenging objections
  • Learn how to expand sales opportunities
Module 5: Managing Feedback

In this module your team will:

  • Overcome reluctance to ask for commitment
  • Learn four ways to ask for commitment
  • Identify their power in a negotiation
  • Learn how to strategically trade to avoid discounting
Module 6: Gaining Commitment



Transform Your Reps Into A Team of Peak Performers

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In this module you'll:

  • Learn what it means to be a sales coach and how you can use coaching to create leverage by improving how your team sells.
  • Learn two types of coaching: opportunity coaching and skills coaching, and when and how to use each.
  • The attributes of a great coach, and the coaching mindset that can transform
Module 1: Why to Coach

In this module you'll:

  • Assess the proficiency and motivation of each of your sales team members.
  • Pinpoint which management actions you should use to improve the sales skills of each of your team members—and determine when coaching is most effective.
  • Co-assess performance to help your salespeople buy-in to the coaching process.
Module 2: What and When to Coach

In this module you'll:

  • Leverage a structure to discuss performance with your salespeople and reach an agreement on a coaching plan.
  • Follow a five-step coaching model to improve your team's selling skills.
  • Allocate your coaching time, and manage and overcome resistance to coaching.
Module 3: How to Coach

In this module you'll:

  • Learn how to implement customized coaching plans for each member of your sales team on a quarterly basis.
  • Dedicate time to call observation and ongoing follow-up to monitor skills development.
  • Update coaching plans to reflect sales rep progress around the targeted selling skills.
  • Provide ongoing encouragement to your team members.
Module 4: Apply to Your Team

Top FAQs

Is this course right for me?

Comprehensive Selling Skills will benefit both new and seasoned sales professionals.


When does this course start?

You'll get instant access after you enroll.


What's the time commitment?

This program is divided into 26 short lessons. Each lesson will cover essential selling skills and provide an opportunity for you to learn and apply the skills in the field. To get the most out of this program we recommend going through the program in three weeks. That's about 2-3 hours per week or 30 minutes per day to develop your selling skills.


How long do I have access to course material?

You’ll have access to the materials for up to a year.


Do you offer refunds?

Yes, we do. We offer a 30-day money-back guarantee. To be eligible for a full refund, you must submit proof that you did the coursework. If you do the coursework and don’t feel that it worked for you, submit it to our team within 30 days and we’ll refund your course fee in full.

About the Sales Readiness Group

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for 11 consecutive years.