DISCUSSION PANEL REPLAY

Cultivating a Member-Centric Sales Culture at Your Credit Union

Featuring Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union, Howard Meller, President/CEO at People First Federal Credit Union, and Lindsey Strange, Chief Retail Officer at Valley Strong Credit Union.

In this session, we discussed:

  • The current state of the credit union industry
  • How the credit union members’ experience has changed
  • What we can do to optimize every member interaction
  • Cultivating a member-centric sales culture 

What others said about this session:

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"Better than expected; smart, engaged, and prepared hosts and panelists. Thank you."

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"Liked the insight into operational thoughts and strategies as related to customers."

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"Great mix of strategy and culture and how to leverage consultative selling."

Credit Union Sales Training

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