DISCUSSION PANEL REPLAY
Cultivating a Member-Centric Sales Culture at Your Credit Union
Featuring Michelle Peterson, Chief Member Experience Officer at A+ Federal Credit Union, Howard Meller, President/CEO at People First Federal Credit Union, and Lindsey Strange, Chief Retail Officer at Valley Strong Credit Union.
In this session, we discussed:
- The current state of the credit union industry
- How the credit union members’ experience has changed
- What we can do to optimize every member interaction
- Cultivating a member-centric sales culture
What others said about this session:

"Better than expected; smart, engaged, and prepared hosts and panelists. Thank you."

"Liked the insight into operational thoughts and strategies as related to customers."
