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PANEL REPLAY

Measuring the Impact of Hybrid Sales Training: Making Every Dollar Count

Explore how sales training is changing and how to measure and produce better learning outcomes.

With the world of hybrid work evolving daily, companies are leveraging technology to deliver sales training to their remote teams. Sometimes, the right balance between live and virtual training showed results. But some companies overcompensated with online or self-paced methods, falling short of the impact zone.

Panelists: Shanon de Rubens, Director of Area Transformation at Microsoft, Ray Makela, CEO at the Sales Readiness Group, and James Melcer, Senior Sales Leader at Smartsheet.

Shannon-de-Rubens-at-ATD-SELL-2022-1

In this session, you'll learn:

  • How measurement (completion rates, satisfaction, business impact) has changed over the last two years.
  • How to create an engaging, collaborative training experience that will leave a lasting impact.
  • Real-life examples of sales training challenges and results.
  • The path to managing business outcomes (planning, resources, and reporting). 

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