Selling to Key Executives in the Healthcare Industry
Learn essential strategies your sales team can use to gain access and engage with key executives in the healthcare industry.
Today it's more complicated than ever to reach key executives in the healthcare industry due to increased complexity, multiple decision-makers, and the ongoing pandemic. Today’s corporate buyers have even more layers of influencers and other stakeholders involved in the buying process, and different decision-makers often have diverse and sometimes conflicting priorities.
In this session, you'll learn:
- How to get more meetings with key healthcare executives, and what to do when you get there
- What top healthcare executives care about
- The biggest challenges when selling to HCPs
- How your team can create more opportunities to sell higher
- How to present and follow up with key executives to keep your deal alive