Selling to the C-Suite in Today’s Digital World

Learn essential strategies and tactics that modern sales teams use to access and interact with hard-to-reach C-Level Executives. 

Today it's more complicated than ever to reach senior executives—now mostly working remotely. We need to change how we approach engaging CxOs in a digital world and deal with the usual protections provided by gatekeepers.

To add to that, corporate buyers have even more layers of influencers and other stakeholders in the buying process. That’s why getting early access to senior executives is critical to closing big deals faster.

In this session, we discuss:

  • How do we get more meetings with CxOs, and what do we do when we get there?
  • What do top executives care about?
  • How to leverage video to build relationships with remote execs?
  • What are the biggest challenges when selling to key executives?
  • How can my team create more opportunities to sell higher in the organization?

What others said about this session:

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“The examples that were shown were very helpful. Rather than just talking about strategies, it's helpful to show people implementing them.."

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“Excellent demonstration of leveraging videos to build a trusting relationship with execs and differentiate yourself from the competition."

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"It was very well done and had some excellent information.."

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