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Transform Your Reps Into A Team of Peak Performers

Watch Program Overview


I spend too much time "putting out fires."

If only I knew how to coach, I could make a bigger impact on my team.

When I try to help my reps, they get defensive!


We get it, and you’re not alone.

Most of us get our images of coaching from the sport’s world. But coaching isn’t just about giving inspiring locker-room speeches.

Great coaching is a systematic process to analyze, develop, and improve the performance of your team. Sadly, a lot of managers are left to figure out how to coach on their own.

But sooner or later, every sales manager comes to the same realization:


Coaching is the MOST IMPORTANT SKILL if you want to improve your team's sales performance.

In fact, a recent study shows that managers at top-performing sales organizations invest more of their time coaching, and are nearly three times more likely to participate in sales coaching training than managers at low performing sales organizations.


Source: Sales Management Research Report



All the skills, knowledge, and tools you need to become a High-Impact Sales Coach.

High-Impact Sales Coaching is an online program based on our industry-leading sales coaching workshop that has been used by many large Fortune 500 sales organizations.



  • How to think like a coach
  • Allocate your coaching time based on ROI
  • How to develop customized coaching plans for your reps
  • Follow a proven sales coaching process
  • Conduct productive coaching sessions
  • Overcome resistance to coaching


tools and resources

A Complete Sales Training System

The program includes a workbook, exercises, tools, job aids, and quizzes to make the training stick.

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18 Short, Engaging Video Session

Bite-sized lessons with action-prompts enables your team to practice what they learn—one concept at a time.


24/7 eLearning Platform

Easy to use eLearning platform gives your team access to sales training anytime, anywhere.

ask the expert

Sales Expert Support

Your team gets email access to our sales experts to answer any questions about the course or implementation.


In this module you'll:

  • Learn what it means to be a sales coach and how you can use coaching to create leverage by improving how your team sells.
  • Learn two types of coaching: opportunity coaching and skills coaching, and when and how to use each.
  • The attributes of a great coach, and the coaching mindset that can transform
Module 1: Why to Coach

In this module you'll:

  • Assess the proficiency and motivation of each of your sales team members.
  • Pinpoint which management actions you should use to improve the sales skills of each of your team members—and determine when coaching is most effective.
  • Co-assess performance to help your salespeople buy-in to the coaching process.
Module 2: What & When to Coach

In this module you'll:

  • Leverage a structure to discuss performance with your salespeople and reach an agreement on a coaching plan.
  • Follow a five-step coaching model to improve your team's selling skills.
  • Allocate your coaching time, and manage and overcome resistance to coaching.
Module 3: How to Coach

In this module you'll:

  • Learn how to implement customized coaching plans for each member of your sales team on a quarterly basis.
  • Dedicate time to call observation and ongoing follow-up to monitor skills development.
  • Update coaching plans to reflect sales rep progress around the targeted selling skills.
  • Provide ongoing encouragement to your team members.
Module 4: Apply to Your Team

About the Sales Readiness Group

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for over a decade.


Top FAQs

Is this course right for me?

High-Impact Sales Coaching will benefit both experienced and newly promoted sales managers.

What's the time commitment?

This program is divided into 18 short video lessons. To get the most out of this program we recommend going through all the lessons 2-3 hours per week or 30 minutes per day. 

How long do I have access to course material?

You’ll have access to the materials for up to a year.

Do you offer refunds?

Yes, we do. We offer a 30-day money-back guarantee. To be eligible for a full refund, you must submit proof that you did the coursework. If you do the coursework and don’t feel that it worked for you, submit it to our team within 30 days and we’ll refund your course fee in full.

Transform Your Reps Into A Team of Peak Performers

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