Turning Sales Managers into Great Coaches
Based on a recent study we conducted of over 400 sales organizations, sales coaching is one of the most impactful activities a manager can do to improve sales results.
But all too often sales organizations find it challenging to develop a sales coaching program that's embedded in a coaching culture.
Read this 5-page white paper and learn best practices and strategies for developing an effective sales coaching program for your sales organization.
In this whitepaper you will learn how to:
- Implement a proven sales coaching model
- Create a coaching culture
- Use metrics to maximize the ROI on coaching
- Turn sales managers into great coaches
About the Authors:
Norman Behar is a proven sales leader with over 25 years of CEO and senior sales management experience. He is recognized as a thought leader in the sales training industry, and has worked with clients in a wide range of industries including financial services, healthcare, technology, manufacturing, and distribution.
David Jacoby helps large B2B sales organizations improve sales performance. Previously, David was a Principal at Linear Partners, a sales consulting firm providing sales strategy, sales operations, talent management, and interim management services to emerging growth companies.