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Case Study: Transforming Sales Training

Addressing the Needs of a Distributed Sales Organization

A North American food product distributor recognized that they had to transform their sales training to meet the needs of 1,400 new sales reps they were hiring each year.

To develop a solution, the company engaged the Sales Readiness Group (SRG) in a project that eventually expanded into four phases.

In this case study you will learn how the company:

  • Trained dispersed sales reps cost-effectively
  • Provided sales managers with refresher training
  • Repurposed training for just-in-time instruction

Download now to learn how this company transformed their sales training program to meet the needs of their distributed organization.

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