Leadership Team

Norman Behar

Norman Behar — CEO

Norman Behar is a proven sales leader with over 25 years of CEO and senior sales management experience. He is recognized as a thought leader in the sales training industry, and has worked with clients in a wide range of industries including financial services, healthcare, technology, manufacturing, and distribution. Norman’s white papers and blog posts are frequently featured in leading trade publications. Previously, Norman served as President and CEO of Catapult, Inc., a leading provider of personal computer training services, where he oversaw operations and managed growth prior to the company’s acquisition by IBM. Norman received his B.A. from the Foster School of Business at the University of Washington, where he graduated Summa Cum Laude.

David Jacoby

David Jacoby —Chief Learning Officer

David Jacoby has extensive experience developing and implementing innovative sales training and sales leadership development solutions for clients. David is a thought leader in instructional design and the use of innovative technologies to deliver industry leading online sales training programs. Previously, David has served as Vice President of Business Affairs of Xylo, Inc., where he was responsible for the Company's sales operations, legal affairs and financing activities. Before joining Xylo, David was a corporate attorney with Skadden, Arps, Slate, Meagher & Flom LLP, where he practiced in the firm's mergers & acquisitions group. David received his J.D. from the Columbia University School of Law, where he was a Harlan Fiske Stone Scholar, and received his B.A. from the University of Washington, where he graduated Summa Cum Laude.

Ray Makela

Ray Makela –Chief Customer Officer 

Ray Makela has over 25 years of management, consulting, and sales experience; and he currently oversees all client engagements. Previously, Ray served as Chief Customer Officer (CCO) at Codesic Consulting, where he was responsible for business development, managing customer relationships, and the development and implementation of Codesic's sales-training initiatives. Ray has also held management positions at Accenture and Claremont Technology Group where he was a management consultant in the Change Management practice. Prior to his consulting career, Ray served as a Division Officer and NROTC Instructor in the US Navy. Ray earned his B.A in Speech Communications from the University of Washington and an M.P.A. in Public Administration and Information Systems Management from the University of Southern California.

Ilana Guttman

Ilana Guttmann – Senior Instructional Design & Development Consultant

Ilana Guttman has over 20 years of experience designing learning experiences for a range of industries. She specializes in adult learning methodologies that engage learners through a variety of media to achieve a high degree of transfer of learning. Ilana has a deep background as an instructional design and organizational development consultant, working with organizations that include Tableau Software, The Bill and Melinda Gates Foundation, and HTC America.

Kim Wilcox

Kim Wilcox - Director of Training Operations

Kim is a results-driven professional with over 20 years of Human Resources and project management experience. She is skilled at developing and executing targeted business initiatives that drive customer growth, achieve business/sales objectives, and enhance bottom-line profits. Kim worked for over 5 years at Microsoft, where she was a HR Manager, Recruiter and Project Manager. She currently manages training operations and client program implementations for SRG. Kim graduated from the University of Arizona with a Bachelor of Science in Business Administration.

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Ellen Cressey – Senior Instructional Design & Development Consultant

Ellen Cressey has over 25 years of experience in instructional design, development and facilitation with sales and marketing professionals, technical staff and customer service representatives. During her extensive career in the technology industry she developed and taught a wide array of classes and seminars designed to enhance sales product knowledge, sales skills and effective communication. Ellen spent over 10 years in management roles with Microsoft, PacTel InfoSystems and Aldus Corporation. Prior to joining the Sales Readiness Group, Ellen helped create and served as founding board president for Eastside Prep - an innovative independent school serving grades 6-12 in Kirkland, Washington. Ellen graduated from San Diego State University with her B.A. in social sciences and her secondary education teaching certificate.

Jenner Marcucci

Jenner Marcucci - Senior Sales Training Consultant

Jenner brings over 20 years of Fortune 100 experience working with top-tier organizations.  His background spans sales, sales training, sales management, leadership development, and organizational development. He is sought-after as a dynamic speaker, facilitator, consultant and coach. Jenner has an infectious enthusiasm for learning, listening, and solving.  He spent 2 years in Madrid, Spain, and is fluent in Spanish.  Jenner has worked with several industry leading clients including Abbott, Allied Barton, Catalina, Novartis, Pfizer, and Westin.

Shelley Gaynes for web

Shelley Gaynes - Senior Sales Training Consultant

Shelly Gaynes has over 20 years of experience in sales, marketing, management, training, and coaching. Her track record of success, excellent communication skills and high energy, make Shelley a dynamic resource who consistently exceeds client expectation. Shelley is highly skilled at performing needs analysis, creating dynamic sales training and coaching programs, and providing expert facilitation. She holds an MBA from Emory University in Atlanta, and has worked with industry leading clients including AT&T, BellSouth, Cingular Wireless, Cox Media, Kaiser Permanente, Microsoft and Monster. 


Gopa Kumar - Senior Sales Training Consultant

Gopa Kumar brings over 20 years of global experience in sales, business development, and management functions. He is a knowledgeable, energetic, and engaging speaker who is highly skilled at cultivating profitable client relationships and winning highly competitive sales opportunities. As an international sales consultant, Gopa has facilitated hundreds of sales workshops and training across 60 countries in Asia and Europe. He holds an MBA in international business and has worked with several industry leading companies including HP, GE, Exxon Mobile, Cisco Systems, Yahoo, Bayer and EMC.

Nick Anderson

Nick Anderson - Senior Sales Training Consultant

Nick Anderson has over 25 years of experience in behavioral research, sales productivity, negotiation and training projects in both EMEA and USA. In the past, Nick has served as Head of Effectiveness Consulting at Huthwaite Research Group, Head of Development at Holden Corporation, VP Sales at First Telecommunications and Senior Partner at PDS Group. Nick’s practicality shines through blog writing and his book Focusing Change to Win (2014) based on feedback from 1000 business leaders and consultants. He has worked with clients in a wide range of industries including pharmaceutical, manufacturing, IT as well as major financial and professional services firms. Nick earned his Masters in Human Resource Development with distinction at Nottingham Trent University and is a Fellow of the Chartered Institute of Personnel and Development.   

John Epstein

John Epstein - Senior Sales Training Consultant

John Epstein has over 20 years of business-to-business sales experience. Nine years for a multi-national company and the rest as an entrepreneur. He has facilitated sales, negotiation, public speaking and personal development classes for 15 years. During his tenure at Nielsen, John created sales and negotiation training programs and conducted a global train-the-trainer program with senior leaders from over 20 countries. As the “ambassador” of Nielsen’s learning organization, John had the opportunity to host and network with international guests from the Fortune/U.S. State Department Global Women’s Mentoring Partnership. John delivers seminars at sales conferences and he's a sought-after coach and mentor to people at various stages in their careers. He holds a Bachelor of Science in Business Administration from Boston University.


Rein Kansman - Senior Sales Training Consultant

Rein Kansman has an extensive background in Learning & Development.  He specializes in engaging with participants so that they understand the key skills and can apply and adopt these skills in real world situations.  Rein worked at Sysco Foods (a Fortune 100 company) for over 25 years and brings with him experience in a variety of leadership roles (sales, management, and operations) including helping other leaders more effectively engage their teams. Rein is also an author with his latest book, "Introducing Love: A New Corporate Paradigm", focused on how to create a more respectful environment in order to develop an engaged group of followers. Rein is a graduate in Hospitality Business from Michigan State University.

alonso chehade marketing manager

Alonso Chehade - Director of Marketing & Sales Enablement

Alonso Chehade manages inbound marketing and sales enablement operations at Sales Readiness Group (SRG). He is a data-driven professional passionate about maximizing marketing and sales performance. Alonso has over six years of experience developing and delivering comprehensive marketing programs that produce top- and bottom-line results. He earned his B.A in Marketing and Entrepreneurship from the University of Washington.

Aaron Weaver

Aaron Weaver - Senior Designer

Aaron Weaver has over 20 years of experience in graphic communications – specializing in customized webinar and eLearning materials, interactive quizzes for LMS systems, print collateral and a variety of other online applications. During his career in the design industry he worked extensively with Microsoft, Halliburton, and on a PBS series with Julia Childs. Aaron attended the Art Institute of Houston.

Pat Hansen

Pat Hansen – Senior Designer

Pat Hansen has over twenty years of experience with print and online brand development. She specializes in bringing clarity to complex information – using both logic and creativity. Pat was the founding President of the Seattle Chapter of the American Institute of Graphic Arts (AIGA), and has taught graphic design at the University of Washington and Syracuse University. She served on the AIGA National Board of Directors and was selected by Graphic Design USA Magazine as one of the top 10 Women Designers in the United States. Pat earned her B.F.A. at the University of Washington, and then studied at the Kunst Gewerbeschule in Basel, Switzerland.

Neil Lundin

Neil Lundin - Senior Designer

Neil Lundin has five years of experience in technical writing and visual communication design. He specializes in developing eLearning modules and training material for clients in both education and corporate sectors. He completed his B.A. in technical communication at Eastern Washington University. Neil began collaborating with Sales Readiness Group in 2014. When he’s not in front of his computer designing, Neil enjoys exploring the outdoors with his wonderful wife Audrey.


Jackie O'Keefe — Account Manager

Jackie is client-focused sales professional who engages with SRG clients to help determine needs and priorities.  Jackie has over seven years of sales experience and previously work for E.E. Robbins as a sales representative, and as an executive assistant at SOS Promotion Services. 


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