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Comprehensive Selling Skills™

Comprehensive Selling Skills is a consultative sales training program that provides sales professionals with the critical skills they need to become high performers. This program is built on the premise that buying decisions always involve two sides – your customer’s purchase process and your sales process – and trains sales professionals to apply the appropriate selling skills and techniques to advance customers through their purchase process.

The Comprehensive Selling Skills training program will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities. The program can be delivered on-site, online, or blended, and includes post-training reinforcement to ensure real-world skills application and adoption.

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Sell The Way Your Customers Buy

In the Comprehensive Selling Skills training program, sales professionals learn how to identify the 5-stage Purchase Process customers go through when making purchasing decisions, and how to apply the appropriate selling skills and techniques at each stage of the corresponding Sales Process to close more business.

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Your Sales Team Will Learn How to:

  • Get more qualified appointments
  • Improve win rates 
  • Increase influence with buyers 
  • Create buyer motivation to take action 
  • Deliver compelling sales presentations
  • Differentiate solutions from the competition 
  • Overcome challenging objections that block sales 
  • Consistently gain commitment 
  • Identify seller power sources in a sales negotiation 
  • Avoid discounting

All Our Sales Training Programs Are Customized

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples, and exercises to better address your unique sales challenges and make the training more relevant to program participants. The Comprehensive Selling Skills training program can be customized to any experience level.

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Develop Sustainable Selling Skills

The foundation of our training programs designed to create sustainable changes in sales behaviors. Our training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training, and ongoing reinforcement. At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.

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Licensing for In-House Training

If you have a large sales organization, an internal training department, or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Comprehensive Selling Skills training program, including how to facilitate the program virtually.

What Our Clients are Saying

Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for over a decade.


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