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Value-Driven Negotiating™

Value-Driven Negotiating is an engaging workshop that equips sales professionals to find and prove the value of their solution and resolve difficult negotiating challenges collaboratively. Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers, sales professionals must now be master negotiators. Value-Driven Negotiating will benefit sales professionals, including account executives, account managers, and other sales professionals. This sales negotiation skills training program can be delivered on-site, online, or blended, and includes post-training reinforcement to ensure real-world skills application and adoption.

Download Curriculum Overview

Cover of eBook for Value-Driven Negotiating

Achieve Win-Win Sales Negotiation Outcomes

In this sales negotiation skills training, sales professionals learn how to establish and prove the value of the solution and then use that proven value to achieve a win-win outcome—whether it’s negotiating with a buyer’s purchasing department, managing a last-minute concession, or preventing a discount.


Your Sales Team Will Learn How to:

  • Quantify value to avoid discounting
  • Planning successful sales negotiations
  • Identify positions and interests
  • Leverage hidden power in negotiations
  • Value tradeable issues
  • Define parameters and sequence offers
  • How and when to use four negotiating styles
  • Counter manipulative negotiating tactics

All Our Sales Training Programs Are Customized

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples, and exercises to better address your unique sales challenges and make the training more relevant to program participants. This sales negotiation skills training can be customized to any experience level.


Develop Sustainable Selling Skills

The foundation of our training programs is designed to create sustainable changes in sales behaviors. Our training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training, and ongoing reinforcement. At Sales Readiness Group, we deliver sales skills training programs that produce real behavior change and improve sales results.


Licensing for In-House Training

If you have a large sales organization, an internal training department or are rapidly growing, the Value-Driven Negotiating program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver this sales negotiation training program, including how to facilitate the program virtually.


What Our Clients are Saying

Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for over a decade.


Isn’t it time your whole team was consistently making quota?

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Schedule a friendly, zero-pressure sales performance consultation. We promise you’ll grab some actionable insights for improving selling skills across your organization.

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