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Sales Training for Technology, Software, and IT Companies

Representative Clients

The tech industry is continually innovating, leading to a rapid increase in new products and intense competition.

In the face of this myriad of offerings, buyers are often confused and reluctant to adopt new technologies without a compelling reason. 

As a result, tech sales reps face dealing with longer sales cycles, selling to multiple decision-makers, and more challenges differentiating their offering from the competition. Likeability and relationships are no longer enough to do well.

If you’re serious about building a high-performing tech sales organization in an increasingly competitive environment, your team has to change the way they sell. Successful tech sales reps must be able to combine product expertise and a deep understanding of their customer’s business situation to develop tech solutions that meet their most urgent needs, including needs that aren’t obvious.

Here at the Sales Readiness Group, we work with industry-leading technology, software, and IT companies to turn their reps into top performers and trusted advisors.


Leading tech sales organizations trust us to train their teams because they know...

Sales Readiness Group (SRG) is an industry-leading sales training company. We help improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. That’s why Selling Power Magazine has ranked us in their Top Sales Training Companies list for the past 11 years.


Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a friendly, zero-pressure sales performance consultation. We promise you’ll grab some actionable insights for improving selling skills across your organization.

We'll contact you within 24 hours (or on the following business day).

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