PUBLIC WORKSHOP

February 2 - March 9, 2022

How to Access and Sell to Key Executives

A 6-week digital learning journey for your sales professionals.

Every sales leader wants their team to “sell higher,” and it’s easy to understand why. Senior-level executives can make bigger decisions faster than the typical buyer salespeople engage with: low-level technical users, program managers, and mid-level executives.

But accessing a senior-level executive is incredibly challenging. In addition to being over-scheduled, critical executives at large organizations typically hand off the work of meeting with vendors to lower-level executives. And when they do meet with salespeople, it’s often late in the buying process to ratify a decision that’s already been made by another stakeholder or committee.

How to Access and Sell to Key Executives is an advanced sales training program that equips sales teams to successfully gain access and sell to the executive-level buyer. Delivered as a collaborative, online training experience, participants have the opportunity to apply the skills to their live accounts and collaborate with their peers as they go through the program each week. Successful completion includes peer review of an executive meeting planner.

Participants Learn How To:

  • Change your mindset from “vendor” to trusted advisor/strategic partner
  • Gain access to hard-to-reach senior executives
  • Conduct research and identify problems key executives care about
  • Leverage multiple strategies to gain access
  • Prepare an executive-level sales presentation
  • Create an action plan to apply skills to their own accounts

Digital Learning Journey

This integrated development experience begins with a live, online program kick-off and continues with participants developing advanced selling skills in a highly engaging digital learning platform. Each week, learners participate in live online coaching sessions.

Weekly 1-Hour Coaching Sessions

Every Wednesday at 10 am PT (1 pm ET)

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Frequently Asked Questions

Is this workshop right for me?

Selling to Key Executives will benefit sales professionals, including account executives, account managers, and other sales professionals who engage with senior executives.

What's the time commitment?

The 6-week learning journey is divided into a program kickoff followed by five 1-hour reinforcement sessions with peers and roughly 1-2 hours of self-paced work per week.

How long do I have access to the workshop materials?

You'll have access to the materials for up to 30 days following the completion of the learning journey.

ENROLL NOW

Sales ends on Jan 31, 2022

$695/participant

REGISTER