PUBLIC WORKSHOP

January 9 - February 17, 2023

Selling to Key Executives™

A 5-week digital learning journey for your sales professionals.

Every sales leader wants their team to “sell higher,” and it’s easy to understand why. Senior-level executives can make bigger decisions faster than the typical buyer salespeople engage with: low-level technical users, program managers, and mid-level executives.

But accessing a senior-level executive is incredibly challenging. In addition to being over-scheduled, critical executives at large organizations typically hand off the work of meeting with vendors to lower-level executives. And when they do meet with salespeople, it’s often late in the buying process to ratify a decision that’s already been made by another stakeholder or committee.

Selling to Key Executives™ is an advanced sales training program that equips sales teams to successfully gain access and sell to the executive-level buyer. Delivered as a collaborative, online training experience, participants have the opportunity to apply the skills to their live accounts and collaborate with their peers as they go through the program each week. Successful completion includes peer review of an executive meeting planner.