Our Approach

Effective Sales Training is a Process, Not an Event

Our training programs are not single events, but rather part of an overall sales training system
designed to create sustainable changes in sales behaviors. The net result is that our training sticks.

Our Complete Sales Training System includes:



1. Management Engagement

Committed to Understanding Your Business Goals First

As part of every engagement, SRG consults with your senior sales leaders to learn about your business, industry, competitive landscape, sales challenges, and success metrics. We use these insights to get executive buy-in, get sales managers involved, and develop a training program that focuses on the right skills to help you achieve your goals.


2. Customization

Sales Training that Sounds and Feels Like You

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. That’s why off-the-shelf sales training programs are often boring and ineffective. Our training programs are customized for your organization with personalized case studies, examples, and exercises to better address your unique sales challenges and to enhance real-world application of skills.


3. Experiential Training

Because Participants Learn Best By Doing

Our highly experienced facilitators utilize a learning-by-doing approach that best supports behavior change. Participants have ample opportunities to practice new skills, using realistic roles plays and exercises, while receiving real-time coaching and feedback.


4. Reinforcement

Ongoing Reinforcement to Make New Habits Stick

Research shows that without ongoing reinforcement, participants quickly forget what they’ve learned and revert back to their original behaviors. Our sales training programs include post-training reinforcement sessions, job aides, and tools to ensure that new skills learned become habits.


5. Measurement

Sales Training that Drives Measurable Results

All our programs include post-training assessments to measure participant satisfaction and the results of the training. During an initial consultation, we work with you to identify key performance indicators that you expect to impact as a result of the training. Then we focus on determining which behaviors the training is expected to influence, and what impact these behaviors will have on your sales results.


Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for 11 consecutive years.


Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a friendly, zero-pressure sales performance consultation. We promise you’ll grab some actionable insights for improving selling skills across your organization.

We'll contact you within 24 hours (or on the following business day).

Fill in the form below to schedule your sales performance consultation: