The market is changing, making B2B sales skills more important than ever before
New competitors are popping up every single day. Customers now have access to unlimited sources of information.
Likeability, relationships, and industry knowledge used to be enough to do well.
That’s not the case anymore. If you want to build a high-performing sales organization in an increasingly competitive market, you need a custom sales training solution and your team has to change the way they sell.
Yes, selling skills are essential. However, sales training alone isn’t enough to boost your sales performance. This is what’s missing:
Few companies consider their training programs effective at improving sales performance.
Despite making significant investments in training, they’re left with a team that’s no better at selling.
That’s because effective sales training is a process, not a one-time event.
To turn new skills into lasting habits that produce results, you need a complete system that’s purposely designed to create true behavioral change for your sales team.
That’s why leading B2B sales organizations partner with the Sales Readiness Group for their corporate sales training.
Content is customized, so the training is highly relevant for real-work challenges
"What really stood out is that they were able to speak our lingo and understand our business before we even signed a contract.” — Audi Cathcart, Lingraphica
Unlike disappointing off-the-shelf or "canned" trainings, we tailor the curriculum to your business needs and your unique sales culture to provide the best sales training for your organization.
Get personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.
New skills turn into lasting habits because reinforcement is built-in
Effective training is a process, not a one-time event. Our selling skills training program includes post-training reinforcement sessions, job aids, and tools to ensure real-world skills application and adoption.
Instead of getting info that's forgotten after a few weeks, our customized sales training programs help you create lasting behavioral change that measurably improves sales performance.
If you have a large sales organization, an internal training department, or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Comprehensive Selling Skills training program, including how to facilitate the program virtually.