New competitors are popping up every single day. Customers now have access to unlimited sources of information.
Likeability, relationships, and industry knowledge used to be enough to do well.
That’s not the case anymore. If you want to build a high-performing sales organization in an increasingly competitive market, you need a custom sales training solution and your team has to change the way they sell.
Few companies consider their training programs effective at improving sales performance.
Despite making significant investments in training, they’re left with a team that’s no better at selling.
That’s because effective sales training is a process, not a one-time event.
To turn new skills into lasting habits that produce results, you need a complete system that’s purposely designed to create true behavioral change for your sales team.
That’s why leading B2B sales organizations partner with the Sales Readiness Group for their corporate sales training.
Comprehensive Selling Skills™ is a consultative sales training program that provides sales professionals with the critical skills they need to become high performers. This program is built on the premise that buying decisions always involve two sides – your customer’s purchase process and your sales process – and trains sales professionals to apply the appropriate selling skills and techniques to advance customers through their purchase process.
The Comprehensive Selling Skills training program will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities.
In our Comprehensive Selling Skills training program, your team will learn to identify the 5-stage Purchase Process customers go through when making purchasing decisions. Your team will also learn to apply the appropriate B2B selling skills and techniques at each stage of the corresponding Sales Process to close more business.
Our live online workshops feature highly engaging facilitators, limited class sizes, and many interactions, such as video, chats, polls, exercises, breakout room activities, role plays, and group discussions.
Classroom-based learning focuses on learning-by-doing through engaging role plays, discussion, exercises, and group interactions.
SRG’s Collaborative Learning Experience (CLX) digital training platform is the answer for sales organizations that need engaging, scalable, and customizable training.
All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.
Unlike disappointing off-the-shelf or "canned" trainings, we tailor the curriculum to your business needs and your unique sales culture to provide the best sales training for your organization.
Get personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.
Our customized sales training programs are skills-based, not theoretical, so your salespeople get practical tools they can apply immediately. Practical, easy-to-use skills models let your salespeople refresh and reinforce key selling skills before, during, and after customer interactions.
Effective training is a process, not a one-time event. Our selling skills training program includes post-training reinforcement sessions, job aids, and tools to ensure real-world skills application and adoption.
Instead of getting info that's forgotten after a few weeks, our customized sales training programs help you create lasting behavioral change that measurably improves sales performance.
We know nothing’s worse than being bored to tears for 7 hours straight. Not only is this
training effective, it's also engaging. Your salespeople will go into the field feeling energized,
excited, and inspired to put new skills into action.
“SRG’s sales training curriculum aligned with our needs to transition our sales organization from a product sale to a solution sale. SRG created customized examples, exercises, and role-plays that captured real-world selling situations across our diverse business units. The skills learned are fundamentally enhancing the way we interact with customers. We saw an almost immediate increase in the average value per customer order. Most importantly, we are aligned with our leadership and executing on our sales strategy.”
— Bert Trantham, Wencor Group
“What I found the most appealing about SRG is how they took the time on the front-end to figure out the specific challenges that we were coming up against in the market and made recommendations on how to hone our message to resonate better with our client base. I definitely feel like this training gave our reps more confidence, language to utilize, and stronger fact-finding skills. They’re better at identifying needs and presenting the available solutions bringing value to our clients. It absolutely impacted our sales growth.”
— Tom Monette, MEDTOX
If you have a large sales organization, an internal training department, or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Comprehensive Selling Skills training program, including how to facilitate the program virtually.
Leading sales organizations across industries trust us to train their sales teams because they know the Sales Readiness Group (SRG) is an industry-leading sales training company.
Our skills-based training programs produce sustainable behavior change. That’s why we’ve ranked on SellingPower Magazine’s Top Sales Training Companies list for over a decade.
We’ve trained teams in multiple industries, including Life Sciences, Technology, Financial Services, Professional Services, and Manufacturing.
Schedule a sales training consultation. We'll contact you within 24 hours (or on the following business day).