A lack of selling skills.
Your company isn’t alone, either. Research shows that 47% of salespeople close less than half of available deals.
They consistently miss sales quotas.
They report a dangerously high number of lost or stalled opportunities.
What’s worse, profit margins are quickly disappearing as reps rely on aggressive discounting tactics in a desperate attempt to close more deals.
Weak selling skills are an even bigger business problem than you might realize. That’s because: