Comprehensive Selling Skills is a consultative sales training program that provides sales professionals the critical skills they need to become high performers. This program is built on the premise that buying decisions always involve two sides – your customer’s purchase process and your sales process – and trains sales professionals to apply the appropriate selling skills and techniques to advance customers through their purchase process.
Comprehensive Selling Skills will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities. The program can be delivered on-site, online, or blended and includes post-training reinforcement to ensure real-world skills application and adoption.
In Comprehensive Selling Skills, sales professionals learn how to identify the 5-stage Purchase Process customers go through when making purchasing decisions, and how to apply the appropriate selling skills and techniques at each stage of the corresponding Sales Process to close more business.
Each sales organization is unique, with its own culture, processes and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples and exercises to better address your unique sales challenges and make the training more relevant to program participants. Comprehensive Selling Skills can be customized to any experience level.
The foundation of our training programs designed to create sustainable changes in sales behaviors. Our training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training and ongoing reinforcement. At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.
If you have a large sales organization, an internal training department or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Comprehensive Selling Skills program, including how to facilitate the program virtually.
"SRG is easy to work with and very responsive. They took the time to understand our business and training priorities, and their customization process was very efficient."
"During our training, you could see how involved our team was – they were really working hard at it. And that is exactly what we were looking for."
"SRG was very willing to incorporate our sales process into the training based on the unique nature of our solutions and how they are sold."
SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for eight consecutive years.