A lack of selling skills.
Your company isn’t alone, either. Research shows that 47% of salespeople close less than half of available deals.
They consistently miss sales quotas.
They report a dangerously high number of lost or stalled opportunities.
What’s worse, profit margins are quickly disappearing as reps rely on aggressive discounting tactics in a desperate attempt to close more deals.
Weak selling skills are an even bigger business problem than you might realize. That’s because:
The market is changing, making sales skills more important than ever before
New competitors are popping up every single day. Customers now have access to unlimited sources of information.
Likeability, relationships, and industry knowledge used to be enough to do well.
That’s not the case anymore.
If you want to build a high-performing sales organization in an increasingly competitive market, you need a custom sales training solution and your team has to change the way they sell.
Yes, selling skills are essential. However, sales training alone isn’t enough to boost your sales performance. This is what’s missing:
Few companies consider their training programs effective at improving sales performance.
Despite making significant investments in training, they’re left with a team that’s no better at selling.
That’s because effective sales training is a process, not a one-time event.
To turn new skills into lasting habits that produce results, you need a complete system that’s purposely designed to create true behavioral change for your sales team.
That’s why leading B2B sales organizations partner with the Sales Readiness Group for their corporate sales training.
New skills turn into lasting habits because reinforcement is built-in
Effective training is a process, not a one-time event. Our selling skills training program includes post-training reinforcement sessions, job aids, and tools to ensure real-world skills application and adoption.
Instead of getting info that's forgotten after a few weeks, our customized programs help you create lasting behavioral change that measurably improves sales performance.