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Because building an elite sales team starts with training effective sales managers

Give your frontline sales managers a complete framework, essential skills, and practical tools they need to build, coach, and lead high-performing sales teams.

Sales managers are the most important people on your sales team

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They’re responsible for hiring the right people, making accurate sales forecasts, coaching middle performers to close more deals, and leading their teams to higher performance.

They directly impact your company’s ability to increase revenue and post consistent profits.

As markets become more competitive and sales cycles lengthen, having skilled, effective sales managers is more important than ever before.

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Though your managers are experienced, you've noticed that they aren't effective sales coaches

It’s not their fault. Research from SRG and Selling Power Magazine shows that 73% of sales managers don’t get the training they need to coach a high-performing sales team. So, even though they may have been great sales reps, they never learned how to become high-impact sales managers.

That’s because skills unique to the sales manager role get left out of more generic training programs.

This is what happens in most sales organizations:

Sales managers typically attend sales training with their teams (a good thing) plus some generic leadership training (also a good thing).

So, they’re getting solid training in some areas, just not the specific skills they need to lead a sales team and drive top-line results.

That’s why leading global sales organizations choose...


The skills-based training program that gives frontline sales managers a complete framework, essential skills, and practical tools to build, coach, and lead a high-performing sales team.

The High-Impact Sales Manager program focuses on vital sales management skills. It’s a complete system that includes assessment, customization, engaging training, and ongoing reinforcement, so you get lasting behavioral change that drives results.

Both newly promoted or experienced frontline sales managers can benefit from the highly interactive workshops featuring scenario-based learning, business-specific exercises, and role playing.

With the High-Impact Sales Manager, you get a consistent approach and common language to align your entire sales organization.

Get lasting behavioral change that drives sales results

The comprehensive curriculum covers 5 high-impact sales management skill areas:

This comprehensive training program creates sales managers that can drive top-line growth (even in an increasingly competitive market)

— Here’s how —

Sales managers get the skills they need
to lead high-performing teams

Your sales managers learn how to become better sales coaches,
improve how they manage sales performance, interview and hire
sales stars, and continuously develop their teams — all essential
skills for leading a high-performing sales team.

Your sales managers will learn how to...

  • Create performance partnerships with sales reps
  • Monitor 10 critical success factors for better sales results
  • Pinpoint performance gaps before they derail your team
  • Improve the accuracy of sales forecasts
  • Coach reps to advance opportunities through the pipeline
  • Identify red flags that lead to stalled opportunities
  • Assess your team’s sales strengths and development needs
  • Improve active listening skills and ask better coaching questions
  • Develop coaching plans with focused objectives
  • Hold productive coaching sessions that benefit your sellers
  • Overcome resistance and get buy-in for sales coaching
  • Identify key skills and behaviors in an ideal sales rep
  • Use social networks to find sales talent
  • Identify red flags that lead to a bad hire
  • Create a sales vision to achieve ambitious goals
  • Influence, motivate, and lead the sales team

The training is designed to be both practical and immediately actionable

The High-Impact Sales Manager is skills-based, not theoretical, so your sales managers get practical tools they can apply immediately.

We tailor the curriculum to your business needs with personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges.

The best part is that this program can support your team no matter what sales process or methodology you use.


New skills become lasting habits because reinforcement is built in

Effective training is a process, not a one-time event. That's why, if you want training that sticks, choose a program that builds in ongoing reinforcement.

The High-Impact Sales Manager program includes post-training reinforcement sessions, job aides, and tools.

Instead of getting information that's lost after a couple of weeks, we help you create lasting behavioral change, so you can measurably improve sales performance and reach ambitious goals.



Busy sales teams benefit from flexible delivery formats — on-site, live online, on-demand, or blended

As your salesforce grows, sometimes it's difficult to get all your managers in a single place at the same time.

With flexible training formats, you can accommodate sales managers who are beyond busy.

Get training on-site, live online, on-demand, or choose a blended approach. It’s never been easier to launch a training program that fits the way your team works.

Avvo says the High-Impact Sales Manager is...

“the perfect balance of richness of content, accessibility,
cost, and flexibility of what we needed”




Don’t take their word for it. Find out for yourself.

Click below to schedule a sales performance consultation:


“exceed our sales goal by $1.7M”

“I did on-site training the year before with another vendor, and it didn’t have the same impact as the SRG training. We exceed our annual sales goal by $1.7M... It absolutely impacted our sales growth.”

— Tom Monette, MEDTOX

“things people learned are being used”

“Since the trainings, we have continued the learning process through homework and reinforcement. We can see that the things people learned from SRG, especially about coaching and managing performance, are being used.”

— Paula Grace, RingCentral

“we have quadrupled our attendance”

“SRG’s live online training sessions allowed us to gather easily on the same day without travel. We have quadrupled our attendance.”

— Will Sheets, Valmont

“we have 100% participation”

“The sessions have also been fully embraced by our sales organization. We have 100% participation and a very positive buzz about the extreme helpfulness of the program."

— Jim Greenway, Lee Hecht Harrison

The results are in.

"The best training I've attended in 20 years of sales.”

Not only is this training effective, it's also engaging. Your sales managers will go into the field feeling energized, excited, and inspired.

See why participants consistently give this program 5 stars.

Click below to schedule a sales performance consultation:

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Leading sales organizations across industries trust us to train their sales managers because they know...

Sales Readiness Group (SRG) is an industry-leading sales training company. We help improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. That’s why Selling Power Magazine has ranked us in their Top Sales Training Companies list for the past 11 years.


"This program helped me turn a corner on my coaching. Our sales are up and my whole team is making quota!”

- Sales Manager, METAGENICS

To find out if the High-Impact Sales Manager is right for your organization, schedule a friendly, zero-pressure walk-through of the program and its curriculum.

Fill in the form to schedule your sales performance consultation. We'll contact you within 24 hours (or on the following business day).

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Fill in the form below to schedule your sales performance consultation: