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Sales Negotiation Training Program

Sales Negotiation Program Overview

Value-Driven Negotiating is an engaging workshop that equips sales professionals to find and prove the value of their solution and resolve difficult negotiating challenges in a collaborative manner. Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers sales professionals must now be master negotiators. Value-Driven Negotiating will benefit sales professionals including account executives, account managers, and other sales professionals.

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Turn your salespeople into trusted advisors for better results!

Sell on Value Instead of Price

In Value-Driven Negotiating, sales professionals learn how to establish and prove the value of the solution and then use that proven value to achieve a win-win outcome—whether it’s negotiating with a buyer’s purchasing department, managing a last-minute concession, or preventing a discount.

Your Sales Team Will Learn How to:

  • Sell value to avoid discounting during negotiations
  • Prepare for winning sales negotiations
  • Anticipate negotiable issues early
  • Identify your seller power sources in a negotiation
  • Differentiate solutions from the competition 
  • Overcome challenging objections that block sales 
  • Understand negotiation styles 
  • Counter manipulative negotiating tactics
selling skills curriculum overview

All Our Sales Training Programs Are Customized

Each sales organization is unique, with its own culture, processes and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples and exercises to better address your unique sales challenges and make the training more relevant to program participants. Value-Driven Negotiating can be customized to any experience level.

Make your sales training program relevant with our customized solutions.
A complete training program to improve selling skills and deliver sustainable results.

Develop Sustainable Selling Skills

The foundation of our training programs designed to create sustainable changes in sales behaviors.  Our training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training and ongoing reinforcement. At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.

Licensing for In-House Training

If you have a large sales organization, an internal training department or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Value-Driven Negotiating program, including how to facilitate the program virtually.

Deliver an industry leading sales training program with your own facilitators.
Partner with an industry leading sales training company to improve selling skills.

Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have many success stories that show our willingness to understand your business and help you focus on the right things to make a difference. SRG has been in Selling Power Magazine's Top Sales Training Companies list for six consecutive years. 

Find out how we can help you improve sales performance

 Call Us at 1-800-490-0715