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Value-Driven Negotiating

Value-Driven Negotiating is an engaging workshop that equips sales professionals to find and prove the value of their solution and resolve difficult negotiating challenges in a collaborative manner. Today’s customers are more sophisticated and knowledgeable than ever; to reach successful outcomes with buyers sales professionals must now be master negotiators. Value-Driven Negotiating will benefit sales professionals including account executives, account managers, and other sales professionals. The program is delivered onsite and includes post-training reinforcement to ensure real-world skills application and adoption.

Download Curriculum Overview

Turn your salespeople into trusted advisors for better results!

Sell on Value Instead of Price

In Value-Driven Negotiating, sales professionals learn how to establish and prove the value of the solution and then use that proven value to achieve a win-win outcome—whether it’s negotiating with a buyer’s purchasing department, managing a last-minute concession, or preventing a discount.

Your Sales Team Will Learn How to:

  • Quantify value to avoid discounting
  • Planning successful sales negotiations
  • Identify positions and interests
  • Leverage hidden power in negotiations
  • Value tradeable issues
  • Define parameters and sequence offers
  • How and when to use four negotiating styles
  • Counter manipulative negotiating tactics
Download Curriculum Overview

All Our Sales Training Programs Are Customized

Each sales organization is unique, with its own culture, processes and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples and exercises to better address your unique sales challenges and make the training more relevant to program participants. Value-Driven Negotiating can be customized to any experience level.

Make your sales training program relevant with our customized solutions.
A complete training program to improve selling skills and deliver sustainable results.

Develop Sustainable Selling Skills

The foundation of our training programs designed to create sustainable changes in sales behaviors.  Our training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training and ongoing reinforcement. At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.

Licensing for In-House Training

If you have a large sales organization, an internal training department or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Value-Driven Negotiating program, including how to facilitate the program virtually.

Deliver an industry leading sales training program with your own facilitators.

What Our Clients are Saying

"SRG is easy to work with and very responsive. They took the time to understand our business and training priorities, and their customization process was very efficient."

"During our training, you could see how involved our team was – they were really working hard at it. And that is exactly what we were looking for."


"SRG was very willing to incorporate our sales process into the training based on the unique nature of our solutions and how they are sold."

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Partner with an industry leading sales training company to improve selling skills.

Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for ten consecutive years.

Find out how we can help you improve sales performance

 Call Us at 1-800-490-0715