Value-Driven Selling™

Value-Driven Selling is a powerful training program that provides sales professionals with skills, tools, and strategies to successfully sell value to buyers. This workshop will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities.

Value-Driven Selling is delivered as a two-day workshop and is facilitated onsite and includes post-training reinforcement to ensure real-world skills application and adoption. We also offer Train-the-Trainer for companies looking to license this value selling program and bring it in-house.

Download Curriculum Overview


Sell on Value Instead of Price

Sales professionals frequently talk about selling value, but few know how to do it. The best way to offset pricing pressure is by identifying, quantifying, and presenting value to a buyer. The Value-Driven Selling workshop teaches sales professionals how to bring value throughout the sales process to close more business.


Your Sales Team Will Learn How to:

  • Win new profitable business
  • Maximize how value is presented
  • Pinpoint decision maker's roles, influencers, and priorities
  • Present intangible values in a convincing manner
  • Use value questions to identify problems and opportunities
  • Identify tangible and intangible value of your solution
  • Quantify the value of your solution 
  • Develop a compelling value sales presentation
  • Differentiate your solution from the competition 
  • Use value selling to avoid discounting

All Our Sales Training Programs Are Customized

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. Our training programs include pre-training consultation and are personalized for your organization with customized case studies, examples, and exercises to better address your unique sales challenges and make the training more relevant to program participants. This value selling course can be delivered as a customized sales training program for any experience level.


Develop Sustainable Selling Skills

The foundation of our training programs is designed to create sustainable changes in sales behaviors. Our training programs are not single events, but rather part of an overall sales training system that includes assessment, customization, engaging training, and ongoing reinforcement. At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.


Licensing for In-House Training

If you have a large sales organization, an internal training department or are rapidly growing, the Value-Driven Selling program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver this value selling program, including how to facilitate the program virtually.


What Our Clients are Saying


Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for over a decade.


Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a friendly, zero-pressure sales performance consultation. We promise you’ll grab some actionable insights for improving selling skills across your organization.

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