Today it's more complicated than ever to reach senior executives. The usual protections provided by gatekeepers are still there—but today’s corporate buyers have even more layers of influencers and other stakeholders in the buying process. Getting access to senior executives, the ones who control budgets or have authority, is critical to closing big deals faster.
To access and achieve successful outcomes when selling at the highest level, sales professionals must be relevant, bring fresh insights, and speak the language of the C-Suite. Selling to Key Executives helps sales professionals change their approach from being product-centric to focusing on strategic issues—and what senior executives care about.
The foundation of this advanced sales training program is to create sustainable changes in sales behaviors.
The program is not a single event but rather part of an overall sales training system that includes assessment, customization, engaging training, and ongoing reinforcement. At Sales Readiness Group, we deliver training programs that produce real behavior change and improve sales results.
If you have a large sales organization, an internal training department, or are rapidly growing, the Selling to Key Executives program can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver this virtual sales program, including how to facilitate the program.